Find the Genius in You: Rosy’s Message to Fans at Teenie Weenie’s Wuhan Event

Wuhan, HUBEI — Yes, You Are a Genius.

Clothing retailer Teenie Weenie hosted a grand brand event at its urban flagship store on Chuhehan Street in Wuhan in late October.

Longtime brand ambassador Rosy Zhao, in a vibrant pink outfit, made her apperance at the "Little Bear Starlight Theater." Following her appearance at the event, she returned to the livestream studio to kick off her fifth year partnering with the brand.

Teenie Weenie chose Wuhan for its urban flagship store, a new concept that combines classic design with modern fashion to offer visitors a refreshed shopping experience.

On the day of the event, Rosy showcased the brand’s new collection, with her cute image perfectly complementing Teenie Weenie’s collegiate style.

“Just like you are protecting me.”

This year marks the fifth anniversary of Rosy's collaboration with Teenie Weenie. She expressed how special it has been to grow alongside the brand.

“We are all growing together, protecting the things we love to do, just like you are protecting me,” Zhao stated at the event. “I am incredibly grateful for all the efforts everyone has made for me.”

As brand ambassador, Rosy interacted with fans during the event and showcased several new products launched by the brand. In a subsequent video, she strolled through the 20th Anniversary “Museum" while holding a little bear, embodying the new classic collegiate theme.

In a series of brand materials released later, Rosy layered washed denim with a Fair Isle patterned cardigan, topped off with a long vintage cotton coat, stylishly interpreting this season’s French countryside farm series.

“I want to be my own sunflower.”

Zhao summarized her character Xu Yan in “Love's Ambition”: “I no longer want to dress up as a rose for anyone; I want to be my own sunflower.” She expressed her desire to gift this message to all her fans, encouraging them to always remember to be themselves because life only happens once.

One of the highlights of the event was Teenie Weenie’s new concept space design: entering the flagship store in Wuhan, visitors can not only explore a wide range of clothing products but also enjoy drinks and food at the TW Cafe.

The event’s layout showcased Teenie Weenie’s new design, distinct from previous setups, and served as an excellent interpretation of retro countryside and vintage collegiate styles.

Teenie Weenie's concept stores in Wuhan is a limited-time pop-up event. Learn more on Weibo.